About Us
We Are Your Favourite Snack Brand.
Welcome to Kruts, a brand committed to revolutionizing the snacking experience in India. Our story began when we set out on a quest to introduce incredible snack ideas from Germany to the Indian market. However, fate had a different plan for us.
During the process of establishing a manufacturing unit for our German product, we encountered some fascinating Indian snacks made from traditional millets. These snacks, packed with health benefits and nutrition, appeared as a promising alternative to the numerous unhealthy options flooding the market. Despite initial hesitation, we decided to explore this path further.
As we immersed ourselves in the world of Indian millets and their incredible possibilities, we realized that our journey could contribute much more than just selling a product. We saw an opportunity to add value to the entire traditional supply chain, starting from our hardworking farmers and extending to every stakeholder involved. This realization ignited our passion to build a brand with a larger purpose.
Our Mission
At Kruts, our mission is to provide high-quality products at affordable prices. We are committed to putting our customers at the center of everything we do, constantly striving to enhance their snacking experience. Our focus is not only on delivering great taste but also on ensuring the highest standards of hygiene and quality, making India synonymous with clean and trustworthy food products.
Our Vision
We envision a future where Kruts represents India on the global stage in the food FMCG sector. Our aspiration is to become a brand that resonates with people worldwide, seamlessly integrating into their daily food habits. As we work towards this vision, we remain dedicated to building a sustainable and eco-friendly product portfolio that not only benefits humans but also contributes to a healthier environment.
Brand Values
Furthermore, we believe in the power of social transformation. Our aim is to create a New India, not only within the boundaries of the nation but also in the hearts and minds of Indians worldwide. We strive to foster a business environment that embraces innovation and collaboration, encouraging stakeholders to recognize and support Indian food products in the global marketplace.
Join us on this exciting journey as we bring you wholesome and delicious snacks made from the finest Indian millets. Together, let’s create a future where snacking is not just a momentary pleasure but a conscious choice that positively impacts individuals, communities, and our planet.
FOUNDER'S MESSAGE
I, Krutvik – the founder & CEO of KRUT’S, love snacking at every occasion possible. Mid-day, evening, and even late night snacking in small portions has been part of me since childhood and not sure if I will let that go in the near future as well. Though I had moments of motivation to stop snacking and becoming healthy, I realised a lasting solution would be to just snack healthier.
Therefore my hunt began to find snacks that were healthy as well as junky for my liking and to my surprise most snacks were catering to both ends but nothing in the middle.
That’s when I realised I should go about creating my own snacks that caters to the healthy junk category for myself and for others.
After much work, we have finally made the best snacks available in the market to cater to this craving by incorporating traditional Indian millets with tasty international flavours.
So go ahead and enjoy these lovely snacks because let’s face it motivation to snack healthy is quite hard 😉.
